What is a CRM software in detail?
CRM stands for Customer Relationship Management, which refers to a set of strategies, tools, and technologies that businesses use to manage and analyze interactions with customers throughout the customer lifecycle. The goal of CRM is to improve customer retention and increase customer loyalty by understanding and meeting their needs and preferences. It involves collecting and analyzing data about customers, automating and streamlining business processes, and using customer insights to personalize marketing and sales efforts. CRM can encompass a wide range of activities, from capturing customer data, to tracking interactions across multiple channels (e.g. email, phone, social media), to automating sales and marketing workflows, to generating reports and analytics. Overall, CRM helps businesses to build better relationships with their customers and improve their bottom line. CRM software offers many benefits to businesses, including: Improved customer engagement: By centralizing cu